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Finalist of the 2016 National Indie Excellence Book Awards in the Social/Political Change Category! This award honors outstanding books from smaller or independent publishers that deserve recognition 'for going the extra mile to produce books of excellence in every aspect.' The book was originally published by Rodopi and acquired by Brill in January 2014. To what extent should animal rights activists promote animal rights when attempting to persuade meat-lovers to stop eating animals? Contributing to a classic social movement framing debate, Freeman examines the animal rights movement’s struggles over whether to construct farming campaign messages based more on utility (emphasizing animal welfare, reform and reduction, and human self-interest) or ideology (emphasizing animal rights and abolition). Freeman prioritizes the latter, “ideological authenticity,” to promote a needed transformation in worldviews and human animal identity, not just behaviors. This would mean framing “go veg” messages not only around compassion, but also around principles of ecology, liberty, and justice, convincing people “it’s not fair to farm anyone”. Through a unique frame analysis of vegan campaign materials (from websites, to videos, to bumper stickers) at five prominent U.S. animal rights organizations, and interviews with their leaders, including Ingrid Newkirk and Gene Baur, Freeman answers questions, such as: How is the movement defining core problems and solutions regarding animal farming and fishing? To which values are activists appealing? Why have movement leaders made these visual and rhetorical strategic choices – such as deciding between appealing to human self-interest, environmentalism, or altruism? To what extent is the animal rights movement actually challenging speciesist discrimination and the human/animal dualism? Appealing to both scholars and activists, Framing Farming distinctively offers practical strategic guidance while remaining grounded in animal ethics and communication theory. It not only describes what 21st century animal rights campaigns are communicating, it also prescribes recommendations for what they should communicate to remain culturally resonant while promoting needed long-term social transformation away from using animals as resources.

Animal rights movement --- Animal rights activists.

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Animal rights movement --- Animal rights activists --- Animal experimentation --- Sabotage

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Quels sont les ressorts émotionnels, intellectuels et théoriques de l'engagement en faveur des animaux ? Mise en lumière par des scandales sanitaires récents, par la montée en puissance d'associations se réclamant de l'antispécisme et du droit des animaux et par la radicalisation des actions militantes, la question des relations entre humains et bêtes a pris ces dernières années en France une importance inédite. Le mouvement « animaliste » contemporain constitue-t-il une nouveauté ? Son influence croissante change-t-elle nos perceptions des rapports légitimes entre humains et non-humains ? Quels sont les enjeux et les futurs possibles de cette entreprise singulière de représentation politique ? S'éloignant des querelles entre pro- et anti-véganisme qui semblent devenir le seul horizon du débat public sur la cause animale, cet ouvrage pluridisciplinaire permet au lecteur d'affiner ses jugements à l'aune des multiples sciences sociales mobilisées par la question animale

Animal rights movement --- Animal rights activists --- Animal rights

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Animal rescue. --- Animal rights activists --- Animal rights. --- Animal welfare.

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Defending the Defenseless is a practical how-to book on getting involved to protect companion animals. Each chapter is dedicated to a specific area in which all of us can become involved to protect cats, dogs, and other companion animals, and includes practical tips on taking action, from the smallest of tasks, to more involved measures such as making a career of helping animals or launching a large-scale advocacy campaign. This book provides everything you need to know to do more for animal companions.

Animal rights --- Animal rights activists --- Animal welfare --- Law and legislation